Privacy Statement

Last updated: 20/10/2023

This Privacy Policy outlines how Safelys, the website ("we," "us," or "our"), collects, utilizes, and discloses your personal information when you visit, use our services, or make a purchase on (referred to as the "Site") or when you otherwise interact with us (collectively known as the "Services"). In the context of this Privacy Policy, "you" and "your" refer to you as a user of the Services, whether you are a customer, website visitor, or another individual from whom we have collected information as per this Privacy Policy.

Please read this Privacy Policy thoroughly. By utilizing and accessing any of the Services, you agree to the collection, use, and disclosure of your information as detailed in this Privacy Policy. If you do not agree with this Privacy Policy, kindly refrain from using or accessing any of the Services.

Changes to this Privacy Statement

We may periodically update this Privacy Notice, including adjustments due to changes in our practices or for other operational, legal, or regulatory reasons. We will publish the revised Privacy Policy on our website, update the "Last Updated" date, and take the appropriate steps in compliance with relevant laws.

How We Collect and Use Your Personal Information

To provide the Services, we collect and have gathered Personal Information about you from various sources over the past 12 months, as detailed below. The type of information we collect and use is contingent on your interactions with us.

Apart from the specific uses described below, we may use the information we collect about you for purposes such as communication, service provision, compliance with legal obligations, enforcement of our Terms of Use, and protection of the Services, our rights, and the rights of our users and others.

What personal information we collect

The personal information we collect may vary depending on your interaction with our website and the use of our services. When we mention "personal information," we refer to data that identifies, relates to, describes, or can be linked to you. The following sections detail the categories and specific types of personal information we collect:

Information we collect directly from you

The information you provide to us directly via our Services may include:

  • Basic contact information, including name, address, phone number, and email address.
  • Order information, such as name, billing address, shipping address, payment confirmation, email address, and phone number.
  • Account information, including usernames, passwords, and security questions.
  • Shopping information, including items viewed, added to the cart, or added to the wish list.
  • Customer support information, such as information you choose to include in your communications with us, such as when you send a message via the Services.

Certain features of our Services may require you to directly provide us with specific information about yourself. While you can opt not to provide this information, doing so may restrict your ability to use or access these features.

Information we collect through cookies

We automatically collect specific information about your interactions with the Services ("Usage Data"). To do this, we may use cookies, pixels, and similar technologies ("Cookies"). Usage Data may encompass details about how you access and use our website and account, including device information, browser information, network connection details, IP address, and other information related to your interactions with the Services.

Information we obtain from third parties

We may acquire information about you from third parties, including vendors and service providers who may collect data on our behalf, such as:

  • Companies that support our website and services, such as Shopify.
  • Payment processors that collect payment information (e.g., bank account information, credit or debit card information, billing address) to process your payment, fulfill your orders, and provide the products or services you have requested in line with our contract with you.

When you visit our website, open or interact with emails we send, or engage with our services or advertising, we or third parties we collaborate with may automatically collect specific information using web tracking tools like pixels, web beacons, software developer tools, third-party libraries, and cookies.

All information we receive from third parties will be handled in accordance with this Privacy Policy. We are not responsible for the accuracy of information provided to us by third parties, nor are we responsible for the policies or practices of third parties. For additional information, refer to the section below, "Third Party Websites and Links."

How We Use Your Personal Information

Provision of Products and Services: We utilize your personal information to offer you the Services, pursuant to our contract with you. This includes processing your payments, fulfilling your orders, sending you notifications about your account, purchases, returns, exchanges, or other transactions, creating, maintaining, and managing your account, arranging shipping, facilitating returns and exchanges, and enabling you to post reviews.

Marketing and Advertising: We use your personal information for marketing and promotion, including sending marketing, advertising, and promotional offers via email, text message, or post, as well as displaying advertisements for products or services. This may encompass the personalization of services and advertising on our website and other websites.

Security and Fraud Prevention: We employ your personal information to identify, investigate, or take action against potential fraudulent, illegal, or malicious activities. If you opt to use the Services and register an account, it is your responsibility to safeguard your login information. We strongly advise against sharing your username, password, or other access details with others. In the event you suspect a compromise of your account, please contact us promptly.

Communication with You: We utilize your personal information to provide customer support and enhance our services. This is within our legitimate interests to be responsive to you, provide efficient services, and sustain our business relationship with you.

Cookies: Like many websites, we employ cookies on our website. Specific information about the cookies we use for operating our store through Shopify can be found at We use cookies to run and enhance our website and Services (including remembering your actions and preferences), conduct analytics, and achieve a better understanding of users' interactions with the Services. We may also permit third parties and service providers to use cookies on our Site to customize services, products, and advertising on our Site and other websites.

Most browsers automatically accept cookies, but you can configure your browser to remove or decline cookies through your browser settings. Please be aware that removing or blocking cookies may adversely affect your user experience and may cause certain features and general functionality of the Services to malfunction or become unavailable. In addition, blocking cookies may not completely prevent how we share information with third parties, including our advertising partners.

How We Disclose Personal Information

Under certain circumstances, we may share your personal information with third parties for legitimate purposes in compliance with this Privacy Policy. These circumstances may include:

  • Sharing with vendors or other third parties who perform services on our behalf (e.g., IT administration, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping).
  • Sharing with business and marketing partners, including Shopify, to offer services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy policies.
  • Sharing when you directly request or consent to our disclosure of specific information to third parties, such as sending you products or through your use of social media widgets or login connections, with your consent.
  • Sharing with our affiliates or within our group of companies, within our legitimate interest to maintain a successful business.
  • Sharing in the context of a business transaction, such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

Over the past 12 months, we have disclosed the following categories of personal and sensitive personal information (marked with *) about users for the purposes described in "How We Collect and Use Your Personal Information" and "How We Disclose Personal Information":

Category Categories or Recipients
Identifiers, such as basic contact information and certain order and account information Vendors and third parties who perform services on our behalf (e.g., internet service providers, payment processors, delivery partners, customer support partners, and data analytics providers) Business and marketing partners Sister companies

We do not use or disclose sensitive personal information for the purpose of drawing inferences about you.

In the past 12 months, we have "sold" and "shared" (as defined by applicable law) personal information to engage in advertising and marketing activities, as detailed below:

Category of Personal Information Categories of Recipients
Identifiers, such as basic contact details and certain order and account information Business and marketing partners
Commercial information, such as records of purchased products or services and shopping information Business and marketing partners
Internet or other similar network activity, such as usage data Business and marketing partners

User-Generated Content: The Services may provide you with the opportunity to publish product reviews and other user-generated content. If you choose to submit User-Generated Content to public areas of the Services, that content will be publicly accessible to all.

We do not control who will have access to the information you choose to make available to others and cannot guarantee that parties with access to such information will respect your privacy or keep it secure. We are not responsible for the privacy or security of information you make publicly available, or for the accuracy, use, or misuse of information you share or receive from third parties.

Third-Party Websites and Links

Our website may contain links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, please review their privacy and security policies and other terms and conditions. We do not guarantee the privacy or security practices of such websites, including the accuracy, completeness, or reliability of the information contained on those websites. Information you provide in public or semi-public forums, including information shared on third-party social networking platforms, may also be visible to other users of the Services and/or users of those third-party platforms without any restrictions regarding your use by us or a third party. The inclusion of such links does not imply any endorsement of the content of such platforms or their owners or operators, unless stated on the Services.

Children's Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children. If you are the parent or guardian of a child who has provided us with personal information, please contact us using the contact information provided below to request its deletion.

As of the effective date of this Privacy Policy, we have no actual knowledge that we "shared" or "sold" (as these terms are defined by applicable law) personal information about individuals under the age of 16.

Security and Storage of Your Information

Please be aware that no security measures are entirely foolproof, and we cannot guarantee "perfect security." Additionally, the information you transmit to us may not be secure during transit. We recommend against using insecure channels to convey sensitive or confidential information to us.

The duration for which we retain your personal information depends on various factors, including whether we require the information for maintaining your account, providing the Services, adhering to legal obligations, resolving disputes, or enforcing other applicable contracts and policies.

Your Rights and Choices

Your rights and choices regarding your personal information may differ depending on your location. However, these rights are not absolute, may apply in specific circumstances, and may be denied under certain conditions.

  • Right of Access / Knowledge: You may have the right to request access to the personal information we hold about you, including details on how we use and share your information.
  • Right to Erasure: You may have the right to request the deletion of personal information we hold about you.
  • Rectification: You may have the right to request the correction of inaccurate personal information we hold about you.
  • Right to Portability: You may have the right to receive a copy of the personal information we hold about you and request us to transfer it to a third party, subject to specific circumstances and exceptions.
  • Right to Object to Sale or Sharing or Targeted Advertising: You may have the right to instruct us not to "sell" or "share" your personal information or to object to the processing of your personal information for purposes considered "targeted advertising," as defined by applicable data protection laws. If you visit our website with the Global Privacy Control opt-out preference signal enabled, we will automatically consider this a request to opt out of "selling" or "sharing" information for the device and browser you use to access the website.
  • Right to Restrict and/or Object to the Use and Disclosure of Sensitive Personal Information: You may have the right to instruct us to limit the use and/or disclosure of sensitive personal information to what is necessary to perform services or deliver goods that the average person can reasonably expect.
  • Restriction of Processing: You may have the right to ask us to halt or restrict our processing of personal information.
  • Withdrawal of Consent: If we rely on consent to process your personal information, you may have the right to withdraw that consent.
  • Complaint: If we decline to process your request, you may have the right to appeal our decision by responding directly to our refusal.
  • Management of Communication Preferences: We may send you promotional emails, and you can opt out of receiving them at any time by using the unsubscribe option provided in the emails we send. If you choose to opt out, we may still send you non-promotional emails, such as information about your account or orders you've made.

You may exercise any of these rights on our website or by contacting us using the contact details provided below. We will not discriminate against you for exercising any of these rights. To respond to your request, we may need to collect information to verify your identity, such as your email address or account information. As per applicable laws, you may appoint an authorized agent to submit requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require proof that you have authorized them to act on your behalf and may require you to verify your identity directly with us. We will respond to your request within a reasonable time as required by applicable law.


If you have any complaints about how we process your personal information, please contact us using the contact details provided below. If you are dissatisfied with our response to your complaint, depending on your location, you may have the right to appeal our decision by contacting us using the contact details provided below or by referring your complaint to your local data protection authority.

International Users

Please note that we may transfer, store, and process your personal information outside your country of residence, including the United States. Your personal information will also be processed by employees and third-party service providers and partners in these countries.

If we transfer your personal information outside of Europe, we will rely on recognized transfer mechanisms, such as the European Commission's Standard Contractual Clauses or equivalent contracts issued by the relevant competent authority in the UK, as applicable unless the data transport is to a country determined to provide an adequate level of protection.


If you have any questions about our privacy practices or this Privacy Notice or if you wish to exercise any of your rights, please email us at